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Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages
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Eye Tracking and Web Experience
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Young Adult Health Promotion: Supporting Research Design with Eye-Tracking Methodologies
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Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study
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Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking
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SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y
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