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Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking

Stichwort:

Visual Appeal, User Experience, Viewing Pattern, Web Design, Millennials, Aesthetic Preference, Baby Boomers, Fixation, Eye Tracking, and Generation Y

Schöpfer:

Siegel, Marisa, Djamasbi, Soussan, Tullis, Thomas, and Skorinko, Jeanine

Datum erstellt:

12/8/14

Resource Type:

Conference Proceeding