Because of the annoyance and counter-productivity that accompany spam email, significant resources are devoted to detect and block it. However, relatively little is known about factors that motivate compliance with its requests. This study reports a test of five cognitive factors that are hypothesized to motivate individuals to comply with spam email.

Creator

• Hall-Phillips, Adrienne
• Wilson, E. Vance
• Djamasbi, Soussan

Keyword

• Social Influence
• Persuasion
• Computer-Mediated Communication

Date created

• 2014

Resource type

• Conference Proceeding

Event

• Twentieth Americas Conference on Information Systems

Extent

• 11 pages

Rights statement

• In Copyright