A look at eye-tracking studies that examine how people visually search websites for information is found in Chapter 2. This chapter also discusses research that examines why and when people turn a blind eye to information that looks like advertisements. It concludes with a list of take-away points for designing positive visual search experiences.

Creator

• Djamasbi, Soussan
• Hall-Phillips, Adrienne

Date created

• 2014

Resource type

• Part of Book

Extent

• 24 pages

Source

• https://doi.org/10.1016/B978-0-12-408138-3.00002-9

Rights statement

• In Copyright