Current medical practice in the Czech Republic focuses exclusively on physical aspects and dismisses other dimensions of health, such as mental, spiritual, and social. Overlooking the importance of these other aspects of health leads to a hesitation to reach out for help with nonphysical ailments, and thus to the stigmatization of such topics of discussion. The team’s project goal was to provide recommendations for the marketing and development of a podcast that raises awareness about holistic health among Czech women. The team achieved this goal by surveying Czech women about podcast consumption habits, analyzing English and Czech language podcasts, and researching Instagram marketing strategies. The team’s findings lead to the development of podcast production and marketing guidebooks.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Patten, Josephine
• Kayser, Jacob
• Macomber, Avery
• Mahoney, Molly

Subject

• Community
• Well-Being
• Health

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121522-110845
• 83386

Advisor

• Butler, Melissa
• Hollan, Kimberly

Year

• 2022

Center

• Prague, Czech Republic Project Center - IQP

Sponsor

• Kateřina Severa Čížková
• Ján Duriš
• Barbora Hönlová

UN Sustainable Development Goals

• 3 - Good Health and Well-being

Date created

• 2022-12-15

Resource type

• Interactive Qualifying Project

Source

• E-project-121522-110845

Rights statement

• In Copyright

Last modified

• 2023-01-12