This project shows the best Internet and ecommerce practices of selected German mechanical engineering companies and suggests improvements. To accomplish this, a literature review was coupled with case studies, interviews, and web site analyses of companies. We found that the companies studied do not take full advantage of the Internet's potential, although some of the companies are on the right track. These companies should engage in practices such as defining an overall Internet strategy and communicating via the Internet.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Semlek, Victor Frank
• Thibault, Joel Michael
• Buzby, Conan Mitchell
• Castro, Fernando Luis

Subject

• Industry
• Computing
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• 00D169I

关键词

• Marketing

Advisor

• Jamison, Wes V.

Year

• 2000

Center

• Darmstadt, Germany Project Center - IQP

Sponsor

• Technische Universitat Darmstadt
• Stark, Gerhard

Date created

• 2000-01-01

地点

• Darmstadt

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright