We explored ways to increase adult attendance at the London Design Museum’s events following visitor decreases due to the pandemic. Interviews and surveys with event attendees, exhibition visitors, and the general public revealed topical interest was the primary factor influencing attendance, and some audiences are underrepresented. Our recommendations support promotional strategies that utilise relevant social media–including Instagram and TikTok–as well as different types of events to attract a broader audience.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• DeHaemer, Lillie
• Andrade, Julie
• Shanes, Dylan
• Kirschner, Mira

Subject

• Well-Being
• Culture
• Inclusion

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-062322-120711
• 70271

Keyword

• Design Museum
• increasing visitors
• Attendance
• Museum events

Advisor

• Brattin, Joel J.
• Davis, John-Michael

Year

• 2022

Center

• London, England Project Center - IQP

Sponsor

• Design Museum

UN Sustainable Development Goals

• 10 - Reducing Inequality

Date created

• 2022-06-23

Resource type

• Interactive Qualifying Project

Source

• E-project-062322-120711

Rights statement

• In Copyright

Last modified

• 2022-12-19