The objective of this MQP was to increase the user base of the Worcester Polytechnic Institute and Quinsigamond Community College LEAP (Lab of Education and Application Prototypes). The rationale for this project is that the creation of the lab was a large investment for WPI and there are opportunities for growing the internal and external user base. The methods used included an axiomatic design breakdown of the problem, a sales funnel analysis, conducting interviews with stakeholders, and a generic porter strategy. Once we conducted our research and analyses, we developed a cash flow diagram to show the year-to-year financial breakdown and return on investment of the lab. The results show that various marketing strategies can be implemented to improve the utilization of the lab and increase return on investment. This will allow for connections with incubators and companies within the technology industry. These steps give WPI a better understanding of the potential user base that will make the lab most profitable. In conclusion, the recommendations presented to the LEAP @ WPI/QCC could attract new users from both academia and various technology industries if implemented.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Puchovsky, Gabrielle
• Proulx, Lilly

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-032423-150201
• 95231

Advisor

• Towner, Walter Thomas
• Eakin, James
• Petkie, Douglas Todd

Year

• 2023

Date created

• 2023-03-24

Resource type

• Major Qualifying Project

Major

• Industrial Engineering
• Management Engineering

Source

• E-project-032423-150201

Rights statement

• In Copyright

Last modified

• 2023-04-13