Lankester Botanical Garden has one of the foremost collections of orchids in the world and is home to 165 species of birds. This organization provides educational opportunities for researchers, students and tourists. At the time of our project, Lankester was in a financial crisis. To increase revenue and enhance ecological education opportunities, our group developed a birdwatching program as a model for future programs. We also developed a new marketing strategy for the garden, including the creation of a new web site. The implementation of the pilot program and the web will improve the ecological information output of the garden and will create increased revenue for future programs.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Kurtz, Benjamin Larme
• Cooney, David Patrick
• Beaudoin, Amanda

Subject

• Environment
• Computing
• Sustainability
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• 00E052I

Keyword

• Web sites--Design and construction
• Marketing

Advisor

• Gerstenfeld, Arthur
• Vernon-Gerstenfeld, Susan

Year

• 2000

Center

• San Jose, Costa Rica Project Center - IQP

Sponsor

• Lankester Botanical Garden, San Jose, Costa Rica

Date created

• 2000-01-01

Location

• San José

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright