This project created an evidence-based marketing plan for Legends Sports Leagues in Northern Virginia. We evaluated the current state and growth opportunities available to Legends by conducting surveys, interviews, and game observations to create recommendations concerning the league's opportunities for growing membership and attracting corporate sponsors. Together with recommendations, we provided a set of deliverables: survey results, promotional videos, a redesigned website, and a marketing brochure.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• King, Ajay Brian
• Kulick, Nicholas L.
• Eroshenko, Pavel
• Jaskoviak, Tyler K.

Subject

• Industry
• Sustainability
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121416-160335

Palavra-chave

• Organizational effectiveness
• Marketing

Advisor

• McCauley, Stephen M.
• Hanlan, James P.

Year

• 2016

Center

• Washington, DC Project Center - IQP

Sponsor

• Legends Sports Leagues (LSL)

Date created

• 2016-12-14

Localização

• Washington

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright