The recent coconut price fluctuations in Thailand have caused economic distress among its coconut farmers who rely on income from these sales. The Chaipattana Foundation seeks to mitigate this problem by implementing new coconut-related activities at the Amphawa Chaipattananurak Conservation Project that will not only improve the livelihood of farmers in Amphawa, but also convey the significance of coconuts. Through research, observations, interviews, surveys, and a prototype "coconut day event," we introduced new activities to the Amphawa Chaipattananurak Conservation Project.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Brophy, Katherine Eleanor
• Ataya, Julien J
• Melbourne Campbell, Amani Adriana
• Kan, Arianna

Subject

• Environment
• Food
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030119-055502

Keyword

• Marketing research
• Marketing

Advisor

• Pollice, Gary F.
• Mishra, Brajendra

Year

• 2019

Center

• Bangkok, Thailand Project Center - IQP

Sponsor

• Chaipattana Foundation

Date created

• 2019-03-01

Location

• Bangkok

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright