This project was designed to evaluate whether members of the WPI community felt connected to the Center for Well-Being (CWB) and were informed about the programs and opportunities that it provides. The purpose of this study was to collect information about the current understanding of the CWB by WPI students and staff, learn about marketing guidelines for organizations on campus, and assess how similar programs at other colleges address community needs and advertise their services. With this information, we created recommendations for actions that the CWB can take to increase engagement with the WPI community.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tripoli, Jenna
• Cabral, Rachel
• Pace, Zoe

Subject

• Well-Being
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 105236
• E-project-042623-112152

Keyword

• Wellness
• Marketing
• Communications

Advisor

• Shaw, Stacy
• Kmiotek, Stephen J.

Year

• 2023

Sponsor

• Center for Well-Being

UN Sustainable Development Goals

• 3 - Good Health and Well-being

Date created

• 2023-04-26

Resource type

• Interactive Qualifying Project

Source

• E-project-042623-112152

Rights statement

• In Copyright

Last modified

• 2023-06-22