The Tower Bridge Museum in London welcomes about 3,000 visitors a day, but 20-40% of visitors leave before viewing the last exhibit, the Engine Room. This project explored ways to increase the percentage of visitors who go to the Engine Room. We conducted visitor observations and staff interviews to generate hypotheses for visitation patterns, and tested low-cost implementations involving leaflets and verbal prompts. Additionally, we analyzed historical visitation data. Our implementations were unsuccessful in raising the Engine Room percentage. We found some correlations between the Engine Room percentage and other visitor statistics. We make recommendations that cover language barriers, gathering more information about visitors, and further analysis of existing data.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Freeman, Madeleine
• Bourget, Jean-Luc
• Watson, James
• Patel, Krish

Subject

• Learning
• Industry
• Project-Based Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• 111621
• E-project-062923-143139

Keyword

• Analytics
• London
• Visitor Behavior
• Museum
• Observations
• Visitation

Advisor

• Davis, John-Michael
• Davis, Jason

Year

• 2023

Center

• London, England Project Center - IQP

Sponsor

• Tower Bridge

UN Sustainable Development Goals

• 17 - Partnerships for the Goals

Date created

• 2023-06-29

Resource type

• Interactive Qualifying Project

Source

• E-project-062923-143139

Rights statement

• In Copyright

Last modified

• 2023-08-22