The goal of this project was to evaluate visitors in the revitalized China and South Asia gallery at the British Museum. To achieve this goal, we determined best practices in museum evaluation, identified the British Museums goals and protocols, and evaluated visitor behavior. Through tracking and surveying visitors, we found that: the most visited bays were Qing, Late Ming, and Early Ming, the most popular object was the Tomb Procession, 64% of the visitors began with the right side of the gallery, and the average dwell time was 18 minutes. To further improve the gallery, our recommendations were to add more audio descriptions, to clarify how the museum gained possession of objects, and to incorporate QR codes on object labels to provide more information in multiple languages.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Song, Yuanda
• Barrios, Amanda Patricia Toledo
• Gao, Yufei
• Duffy-Protentis, Jack Patrick

Subject

• Culture
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-062118-090724

Keyword

• Museums--Conservation and restoration
• Museum exhibits

Advisor

• Hanlan, James P.
• Somasse, Gbetonmasse B.

Year

• 2018

Center

• London, England Project Center - IQP

Sponsor

• British Museum

Date created

• 2018-06-21

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-02-03