Telling the Unique Story of a Local Nonprofit Public
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Creating an intimate connection with local residents is a challenge for Habitat for Humanity MetroWest/Greater Worcester (Habitat). To address this, Habitat partnered with the Worcester Community Project Center to tell the story of the local affiliate and bridge the knowledge gap among local residents. Our goal was to explore the knowledge gap, produce videos that tell the story of Habitat, and propose a no cost media plan. We surveyed local residents, analyzed over 50 nonprofit videos, and consulted with Habitat staff. We found most misconceptions about the local Habitat involved its’ mission and inner workings. Consequently, we developed three videos highlighting different aspects of the local Habitat affiliate and a plan for their distribution.
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