Stagnant sales of specialty food items within the domestic market in Greece have increased the need for small-scale artisanal food businesses to seek new markets abroad.‘Marianna’s Vineleaves,’a small, family-owned enterprise in Thessaloniki, Greece, is one such business looking to expand its international exports of viticulture products, such as stuffed vine leaves –ntolmadakia. Through a mix method study, we assessed United States consumer preferences towards Greek specialty food products and examined existing promotional strategies, in an effort to identify key elements for a new product label directed at the United States market.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Saikee, Pabitra M.
• Almonte, Liliana C.
• Rogers, Sarah B.
• Leighton, Tyler J.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042816-032423

Advisor

• Hersh, Robert
• Bulled, Nicola

Year

• 2016

Sponsor

• Marianna's Vineleaves

Date created

• 2016-04-28

Resource type

• Interactive Qualifying Project

Source

• E-project-042816-032423

Rights statement

• In Copyright

Last modified

• 2024-02-05