2Gift is a startup company that allows individuals to donate to nonprofits by shopping using a digital gift card, with no added cost. This project supported 2Gift in expanding their consumer outreach. We assessed the results of past campaigns, conducted interviews with past nonprofits, explored competitors, analyzed its gift card reseller, and surveyed possible donors to understand their preferences. We formulated a plan to improve 2Gift’s internal business structure, suggesting ways to reach more nonprofits and donors. We created marketing materials, produced a brochure, developed social media posts, and designed a brand ambassador program for 2Gift. This plan will serve as a guide to expand brand recognition, develop partnerships, and overall, the use of 2Gift to increase support for nonprofits.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Mahoney, Jack
• Aquino, Ann
• Slattery, Conor
• Crawford, Alyson
• McGinn, Elizabeth

Subject

• Inclusion
• Innovation
• Sustainability
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121423-063253
• 115136

Keyword

• Multi-sided business
• Customer Outreach
• Gift Cards
• Nonprofits
• Fundraising
• Startup

Advisor

• Carrera, Fabio
• Belz, Melissa

Year

• 2023

Center

• Venice, Italy Project Center - IQP

Sponsor

• 2Gift - Paolo Leone and Alfonso Stefanelli

UN Sustainable Development Goals

• 8 - Decent Work and Economic Growth
• 17 - Partnerships for the Goals

Date created

• 2023-12-14

Resource type

• Interactive Qualifying Project

Source

• E-project-121423-063253

Rights statement

• In Copyright

Last modified

• 2024-02-08