After the Covid-19 pandemic, TikTok became a large social media platform influencing the opinions of over a billion users. Sponsored by CloudYo Technology (云哟科 技), the goal of our project was to determine key variables for businesses to prioritize to increase viewership of their content on TikTok. The results from our experiment provided evidence that certain variables had a larger relationship to viewership than others, although each was significant. However, due to oversight and procedural roadblocks, our findings and project better serve as a pilot study for future topic endeavors.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Zhou, Eric
• Zhang, Edison
• Liao, Maya
• Schools, Jacob

Subject

• Culture
• Innovation
• Industry
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-122522-233811
• 84516

Keyword

• TikTok
• Social Media
• Algorithm

Advisor

• Pu, Hansong
• Sarkis, Joseph

Year

• 2022

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Felix Xia

UN Sustainable Development Goals

• 9 - Industry, Innovation and Infrastructure

Date created

• 2022-12-25

Resource type

• Interactive Qualifying Project

Source

• E-project-122522-233811

Rights statement

• In Copyright

Last modified

• 2023-01-12