The Quorum Café is an elevated dining experience for faculty and staff located in the historic Higgins House on WPIs campus. The goal of the project was to make recommendations to the stakeholders of the café to turn the space profitable and increase utilization through the inclusion of students. The project was completed with a three-step methodology that consisted of a student survey to gather data on dining habits and consumer behavior, a scenario analysis to evaluate the feasibility of adding students, and a business and marking plan. Using the data collected from the survey and the analysis thereafter the team recommends an operational structure to include students and be profitable and a marketing plan to communicate changes and increase student interest.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Betti, Calisto
• Carlisle, Kell
• Thomollari, Livia

Subject

• Food
• Inclusion
• Well-Being
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 94686
• E-project-032323-160734

Keyword

• student spaces
• business model
• WPI dinning
• monte carlo simulation
• marketing plan
• survey design

Advisor

• Pavlov, Oleg V
• Shah, Purvi
• Johnson, Sharon

Year

• 2023

Sponsor

• The Quorum Café

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 9 - Industry, Innovation and Infrastructure

Date created

• 2023-03-23

Resource type

• Major Qualifying Project

Major

• Management Engineering
• Economic Science
• Business

Source

• E-project-032323-160734

Rights statement

• In Copyright

Last modified

• 2023-09-05