The Sole Proprietor, an upscale seafood restaurant in Worcester, Ma, sought innovative methods to enhance and track customer loyalty. Research suggests that incentive-based customer loyalty programs are an innovative and successful tool for such customer-relationship-management initiatives. Two focus group sessions and an electronic survey with a sample of The Sole Proprietor's customers suggested that a well-managed loyalty program would facilitate increased guest loyalty.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ruscitti, Eric
• Ramsdell, Kimberly Rose

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042408-093903

Advisor

• Elmes, Michael B.

Year

• 2008

Sponsor

• Worcester Restaurant Group

Date created

• 2008-04-24

Location

• Worcester

Resource type

• Major Qualifying Project

Major

• Management

Rights statement

• In Copyright