Small manufacturing companies with only one production line and long setup times for their large variety of products face challenges when deciding for the most profitable production schedule. The number of orders from each of the product types affects this production schedule significantly and proper allocation of sales force between customers is one way to control these orders. The goal of this project is to understand the sales force dynamics of such a company by building a system model of the sales force and running tests on it to see the affects of different policy changes.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Serefli, Serif Ali

Subject

• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 00D105I

Palavra-chave

• Marketing research
• Marketing

Advisor

• Radzicki, Michael J.

Year

• 2000

Date created

• 2000-01-01

Localização

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright