Student Work

Rhetoric of cosmetic branding

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The luxury cosmetic industry provides an example of the different appeals created through the branding process. Subsequent rhetorical brand icons such as Glamour, Science, and Nature not only develop distinct social-characteristic audiences, but also respond to market challenges and critique. Rhetorical analysis of the Estee Lauder, Clinique, and Aveda brands illustrates these theories and identifies the unique balance of ethical, pathetic and logical appeals which define the rhetoric of cosmetic branding.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Publisher
Identifier
  • 05D409M
Advisor
Year
  • 2005
Sponsor
Date created
  • 2005-01-01
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