Raising awareness for new and emerging technologies among the Swiss public Public
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Although internet usage has risen in Switzerland, the public remain uninformed of emerging technologies. The goal of our sponsor, the Swiss Academy of Engineering Sciences, is to educate the Swiss public about emerging technologies through a biannual scientific paper called the “Technology Outlook.” Our project goal is to brainstorm ideas on how to take the scientific text in the Technology Outlook, simplify it, and transform it into narratives on social media platforms that should help increase public interest and literacy. To accomplish this, we sent out a survey to determine what types of narratives and social media platforms would work best for the information in Technology Outlook. We then created prototype narratives using three technologies that presented the lowest knowledge and highest concern in the survey. We finalized the project by creating a content-creation plan for the next Technology Outlook.
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