The London nonprofit organization Commonside Community Development Trust (CCDT) works in three deprived wards in the borough of Merton to facilitate social regeneration. My project's goal was to increase visibility and name recognition of CCDT. Based on my analyses of national and local British history, for-profit and nonprofit rhetorical situations, and the branding process, I created brand and marketing materials for CCDT. Project products include a website analysis, marketing templates, and visual design classes for employees.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ferguson, Kathleen M.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-100605-212323

Advisor

• Trimbur, John

Year

• 2005

Sponsor

• Commonside Community Development Trust (CCDT)

Date created

• 2005-10-06

Location

• London

Resource type

• Major Qualifying Project

Major

• Scientific and Professional Communication, Technical

Rights statement

• In Copyright

License

• All rights reserved