ReStore is a relatively new facility that resells donated furniture, appliances, fixtures, and building materials to support the building efforts of Habitat for Humanity's MetroWest/ Greater Worcester chapter. The goal of this project was to evaluate and improve their marketing efforts To achieve this goal we: (1) evaluated the existing marketing and outreach efforts of the ReStore; (2) identified opportunities for new relationships between Habitat for Humanity's Restore and Worcester area businesses and institutions (3) customized, populated, and evaluated the "Giftworks" databases.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Potter, Michael Anthony
• Rubino, Joseph Rocco
• De La Cruz, Enrique

Subject

• Community
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042913-180804

关键词

• Organizational effectiveness
• Marketing

Advisor

• Dehner, Corey
• Golding, Dominic

Year

• 2013

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Habitat for Humanity

Date created

• 2013-04-29

地点

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright