Student Work

 

Developing Marketing Strategies for Kyoto Journal Public

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The COVID-19 pandemic has prompted many changes to the global logistics infrastructure. New restrictions were put in place, leaving Kyoto Journal unable to ship their print magazine out of Japan, forcing a transition from a print magazine to digital, and decreasing their revenue. We used a combination of comparative analyses, surveys, semi-structured interviews, and case studies to develop social media marketing and crowdfunding strategies for Kyoto Journal. We identified several crowdfunding and social media best practices to help Kyoto Journal expand their reader base. We anticipate that our suggested strategies will help stabilize Kyoto Journal and increase their reader base.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Subject
Publisher
Identifier
  • E-project-121120-105830
  • 4941
Keyword
Advisor
Year
  • 2020
Center
Sponsor
UN Sustainable Development Goals
Date created
  • 2020-12-11
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Permanent link to this page: https://digital.wpi.edu/show/j96023496