The COVID-19 pandemic has prompted many changes to the global logistics infrastructure. New restrictions were put in place, leaving Kyoto Journal unable to ship their print magazine out of Japan, forcing a transition from a print magazine to digital, and decreasing their revenue. We used a combination of comparative analyses, surveys, semi-structured interviews, and case studies to develop social media marketing and crowdfunding strategies for Kyoto Journal. We identified several crowdfunding and social media best practices to help Kyoto Journal expand their reader base. We anticipate that our suggested strategies will help stabilize Kyoto Journal and increase their reader base.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Noggle, Rose E.
• Goon, Timothy W.
• Wang, Kailana
• Olson, Matthew S.
• Merritt, Brendan J.

Subject

• Community
• Innovation
• Learning
• Inclusion
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• 4941
• E-project-121120-105830

Palavra-chave

• Social Media
• Kyoto Journal
• Crowdfunding
• Magazine
• Marketing

Advisor

• Belz, Melissa
• Sturm, Stephan

Year

• 2020

Center

• Kyoto, Japan Project Center - IQP

Sponsor

• Lucinda Cowing
• John Einarsen

UN Sustainable Development Goals

• 8 - Decent Work and Economic Growth

Date created

• 2020-12-11

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright