Social Media Advertising and Product Development for an Online Lending Platform in India
PublicDownloadable Content
open in viewerThis project team researched alternative banking strategies while in Hangzhou, China to assist Qianli Technologies and Onion Credit, Qianli’s partner in India. Our goal was to create recommendations for future loan products and social media advertising for an online lending platform in India. The team achieved this through interviews, a competitor analysis, online surveys of current and potential customers, and a social media platform analysis. The investigation showed that the surveyed users and university students prefer loans of a longer term and larger amount than Onion Credit’s platform currently offers. From the survey results and a social media platform analysis, we determined that Facebook and Instagram provide the best opportunities for an efficient future marketing campaign.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-121018-030044
- Keyword
- Advisor
- Year
- 2018
- Center
- Sponsor
- Date created
- 2018-12-10
- Location
- Hangzhou
- Resource type
- Rights statement
Relations
- In Collection:
Items
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Thumbnail | Title | Visibility | Embargo Release Date | Actions |
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hFinance_Final.pdf | Public | Download | ||
ComparativeAnalysis.xlsx | Public | Download | ||
SurveyData_CashMamaUsers.xlsx | Public | Download | ||
SurveyData_UniversityStudents.xlsx | Public | Download |
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