Student Work

 

Effectively marketing the United Way of Central Massachusetts. Public

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The goal of this Interactive Qualifying Project was to help the United Way of Central Massachusetts to effectively and efficiently market their efforts to financially support local social wellness programs. By studying prior marketing campaigns and technical areas dealing with organizing meetings, publicity, and publishing, new strategies and designs were created to help obtain and retain support for the social needs of Worcester County through the United Way.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Last modified
  • 01/27/2021
Creator
Subject
Publisher
Identifier
  • 00D148I
Keyword
Advisor
Year
  • 2000
Sponsor
Date created
  • 2000-01-01
Location
  • Worcester
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Permanent link to this page: https://digital.wpi.edu/show/nc580m99d