An investigation of misleading or false advertisements was performed on the company Thane Direct selling the H2O Vac in a television infomercial. An in-depth look was done of this company and product, which included the purchasing process, physically testing the product, and returning the product based on their guarantees. Overall the product performed well, and there was satisfaction with the company of Thane Direct, leading to the conclusion that this company was not making false claims or advertisements.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Durst, John
• Cavanaugh, Garrett D.
• Lo, Albert
• Sheehan, Patrick

Subject

• Learning
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 07D329I

Parola chiave

• Product safety
• Marketing
• Information literacy

Advisor

• Clark, William M.

Year

• 2007

Date created

• 2007-01-01

luogo

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright