Student Work
Data Aggregation: Marketing Web Analytics
公开 DepositedIn the age of ubiquitous data, effective management is crucial. The project focuses on assisting Hong Kong's Standards and Testing Centre (STC) in implementing a data aggregation solution for web analytics. The goals include assessing current data management, analyzing techniques, developing an implementation guide, and executing the chosen technique. The strategic sequence involves understanding STC's goals, market research, and evaluating existing solutions or creating a custom prototype aligned with STC's objectives. The aim is to provide meaningful reports for data-driven marketing decisions through web analytics data aggregation.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-030124-040441
- 118082
- 关键词
- Advisor
- Year
- 2024
- Center
- Sponsor
- UN Sustainable Development Goals
- Date created
- 2024-03-01
- Resource type
- Source
- E-project-030124-040441
- Rights statement
- 最新修改
- 2024-04-23
关系
- 属于 Collection:
项目
单件
缩略图 | 标题 | 公开度 | Embargo Release Date | 行动 |
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Final_Booklet.pdf | 公开 | 下载 | |
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Supplemental_A__Authorship_Table.pdf | 公开 | 下载 | |
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Final_Presentation_v3.0.pptx | 公开 | 下载 | |
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STC_Web_Analytics_Dashboard_User_Manual_v1.0_Final.pdf | 公开 | 下载 | |
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Full_Technical_Documentation.pdf | 公开 | 下载 | |
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Final_Presentation_pdf+mp4.zip | 公开 | 下载 |
Permanent link to this page: https://digital.wpi.edu/show/pk02cf869