The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Last modified

• 2020-12-03

Creator

• Goldberg, Benjamin M
• Nadeau, Eric Michael
• Rodriguez, Byron E
• Depot, John Brennan

Subject

• Culture
• Sustainability
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030410-221335

Keyword

• Marketing
• Museums

Advisor

• Klein, Andrew G.
• Peet, R. Creighton

Year

• 2010

Center

• Hong Kong, China Project Center - IQP

Sponsor

• Hong Kong Maritime Museum

Date created

• 2010-03-04

Location

• Hong Kong

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved