Hong Kong Maritime Museum Relocation ProjectPublic
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The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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