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An analysis of listener preferences for AFN-Europe. Public

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This is a marketing analysis to determine listening preferences of American armed forces in Germany, specifically the military bases of Darmstadt, Hanau, Heidelberg, and Ramstein, in reference to "Rock of Ages" and "A Touch of Grace." These programs air on American Forces Network-Europe. Focus groups, interviews, and a survey were used to determine who does and does not listen to these shows, and why. From the results, we formulated a proposal on how AFN-Europe can improve the quality of programming.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • 00E025I
Keyword
Advisor
Year
  • 2000
Center
Sponsor
Date created
  • 2000-01-01
Location
  • Ramstein-Miesenbach
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