Creating a Cohesive Brand Identity for Tamatert, MoroccoPublic
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In Morocco, the pandemic significantly affected the tourism industry. Morocco banned international travel for extended periods of time from 2020 through 2022, which presented a new opportunity for rural tourism within the country. Located in the High Atlas region of Morocco, the village of Tamatert is home to five auberges that provides travelers with a place to stay near Mt. Toubkal. Our team created a cohesive brand identity for the village to help increase local traffic to the area. We interviewed inn managers/owners, conducted participant observation, collected survey data from local tourists, and visual data to inform the creation of a logo, tagline, and functioning landing page.
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