In Morocco, the pandemic significantly affected the tourism industry. Morocco banned international travel for extended periods of time from 2020 through 2022, which presented a new opportunity for rural tourism within the country. Located in the High Atlas region of Morocco, the village of Tamatert is home to five auberges that provides travelers with a place to stay near Mt. Toubkal. Our team created a cohesive brand identity for the village to help increase local traffic to the area. We interviewed inn managers/owners, conducted participant observation, collected survey data from local tourists, and visual data to inform the creation of a logo, tagline, and functioning landing page.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• To, Max
• Acquista, Gabrielle
• Huaman, Kimberly
• Atkins, Olivia
• Singh, Reya

Subject

• Industry
• Culture
• Community
• Sustainability
• Project-Based Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-051622-173527
• 69431

Keyword

• Branding
• Morocco
• Rural Tourism

Advisor

• El Hamzaoui, Mohammed
• Doiron, Joseph

Year

• 2022

Center

• Rabat, Morocco Project Center - IQP

UN Sustainable Development Goals

• 8 - Decent Work and Economic Growth
• 9 - Industry, Innovation and Infrastructure

Date created

• 2022-05-16

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved