The purpose of this research is to develop marketing strategies for nonprofit organizations that function within a university environment and adapt that research to create a marketing plan and brand identity guide for the Worcester Polytechnic Institute Choral Music Association (WPICMA). This is accomplished by analyzing nonprofit management, fundraising as an avenue of promotion, brand development and definition, and the adaption of business models to suit a student-run, university organization. This research lead to the procurement of $30,000+ in six-months for the WPICMA scholarship fund.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Croke, Joshua D.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042414-152526

Advisor

• Delorey, John F.
• Wulf, Sharon A.

Year

• 2014

Sponsor

• WPI Glee Club Alumni Association

Date created

• 2014-04-24

Location

• Worcester

Resource type

• Major Qualifying Project

Major

• Interdisciplinary

Rights statement

• In Copyright

Last modified

• 2020-12-27