Particulate pollution levels in the heavily trafficked neighborhood of Indre By in Copenhagen, Denmark exceed the World Health Organization’s standards and are linked to negative health effects. While air quality information is available, individuals lack the understanding of its direct effects and information about how to take personal action to reduce exposure. Our team designed a media campaign and tested strategies to disseminate air pollution information to different audiences through the use of social media, digital content, and physical posters. Through research, expert advice, and analysis of engagement, final recommendations were made to Miljøpunkt Indre By & Christianshavn for future multi-media campaigns.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Bauerle, Anna
• Jordan, Tyler
• Calamari, Samantha
• Pulling, Abigail

Subject

• Environment
• Community
• Sustainability
• Well-Being
• Health

Publisher

• Worcester Polytechnic Institute

Identifier

• 107101
• E-project-043023-065616

Keyword

• Copenhagen
• Media Campaign
• Air Pollution

Advisor

• Hansen, Peter H.
• Hanlan, James P.

Year

• 2023

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Miljøpunkt Indre By and Christianshavn

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 11 - Sustainable Cities and Communities
• 13 - Climate Action

Date created

• 2023-04-30

Resource type

• Interactive Qualifying Project

Source

• E-project-043023-065616

Rights statement

• In Copyright

Last modified

• 2023-06-20