Student Work

Project Tūturuatu: Raising Conservation Awareness for the New Zealand Shore Plover

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The tūturuatu, shore plover, is an endangered species with fewer than 250 individuals remaining in the wild. Working with the New Zealand Department of Conservation, our team developed a campaign to increase public awareness regarding the fragile status of the tūturuatu. After gauging public awareness and conducting expert interviews, our team developed educational activities, as well as a social marketing manual to aid in the creation of content for a social media presence for the tūturuatu.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-120923-005810
  • 114941
Stichwort
Advisor
Year
  • 2023
Center
Sponsor
UN Sustainable Development Goals
Date created
  • 2023-12-09
Resource type
Source
  • E-project-120923-005810
Rights statement
Zuletzt geändert
  • 2024-02-08

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Permanent link to this page: https://digital.wpi.edu/show/rb68xh20d