This IQP Project aims to explore ways for WPI’s Marketing and Communications department to improve its communication and engagement with WPI undergraduate students, especially with regard to how students learn of events and are involved in major campus initiatives. In an attempt to understand these issues and provide recommendations on how to fix them, a survey and ethnographic interviews were conducted to understand students’ experience with existing communication approaches and elicit their input on opportunities for improvement. Using this data, recommendations were made in order to help improve communications and student satisfaction.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Rodriguez, Justin

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-060820-170749

Palabra Clave

• Social and Human Services

Advisor

• Lingo, Elizabeth Long

Year

• 2020

Sponsor

• WPI Marketing and Communications

Date created

• 2020-06-08

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright