La Makana y el Publico Public
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Due to the recent pandemic, the problems small museums and businesses face have been amplified; fewer visitors means decreased sales. La Casa Museo de la Makana, a small craft museum in Cuenca Ecuador, strives to attract visitors in-person and online through developing a new ecommerce platform. Our team analyzed the general approaches of other small museums to find best practices. We also examined how to digitize their makana creation and sales to increase purchases of the makana worldwide.
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