Promoting Albanian Gastronomy Through Storytelling and Social MediaPublic
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The RRNO Foundation uses food tourism to preserve culinary traditions and foster the development of sustainable food systems in rural Albania. This project helped RRNO develop a social media strategy to strengthen its online presence and promote its mission. We interviewed social media experts, analyzed RRNO’s past social media content, and created, tested, and evaluated content on RRNO’s platforms. Through these methods, we developed a social media strategy for RRNO focusing on defining an audience, boosting user engagement, increasing reach, maintaining consistency, and evaluating content. This strategy will help the RRNO foundation develop and maintain its social media presence and preserve, develop, and promote Albanian cuisine worldwide.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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|Final Report - Promoting Albanian Gastronomy Through Storytelling and Social Media.pdf||Public||Download|
|Manual for the RRNO Foundation.pdf||Public||Download|
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