The RRNO Foundation uses food tourism to preserve culinary traditions and foster the development of sustainable food systems in rural Albania. This project helped RRNO develop a social media strategy to strengthen its online presence and promote its mission. We interviewed social media experts, analyzed RRNO’s past social media content, and created, tested, and evaluated content on RRNO’s platforms. Through these methods, we developed a social media strategy for RRNO focusing on defining an audience, boosting user engagement, increasing reach, maintaining consistency, and evaluating content. This strategy will help the RRNO foundation develop and maintain its social media presence and preserve, develop, and promote Albanian cuisine worldwide.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Englander, James R.
• Morton, William R.
• Dupuis, Andrew R.

Subject

• Food
• Culture
• Industry
• Learning
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121120-110759
• 4951

Palavra-chave

• RRNO Foundation
• Food tourism
• Gastronomy
• Strategy
• Albania
• Social Media

Advisor

• Hersh, Robert
• Dodson, Leslie Lynn

Year

• 2020

Center

• Tirana, Albania Project Center - IQP

Sponsor

• The RRNO Foundation

UN Sustainable Development Goals

• 9 - Industry, Innovation and Infrastructure

Date created

• 2020-12-11

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Última modificação

• 2021-03-09