Developing Recommendations of Virtual Fundraisers and Events

Del Vecchio, Andrew; Bertetti, Duncan; Audibert, Blake H.; Salvatori, Andrew W.

Student Work

Developing Recommendations of Virtual Fundraisers and Events

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The COVID-19 pandemic caused global problems and put the world into a downward economic spiral. Nonprofit organizations, who rely on the engagement and contributions of donors, have been hit especially hard. In our project we worked with Habitat for Humanity MetroWest/Greater Worcester to develop virtual fundraising ideas and events to salvage lost income and community engagement. We conducted content analysis, interviews, and utilized discussion boards to create a Fundraising Comparison and Decision Tool to identify events that meet our sponsor’s needs. We also created an in-depth fundraising guide, or “Playbook”, to assist with the execution of these events.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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