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Understanding the Potential Market for Culinary Tourism in Albania Public

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Working with The RRNO Foundation in Albania, this project analyzed the interest among members of the Albanian diaspora to take part in culinary tourism in rural Albania. The team administered an online survey and conducted 13 in-depth interviews with members of the Albanian diaspora. Through these methods, we discovered there is high interest in RRNO’s culinary tourism initiatives in the diaspora across generations, that RRNO’s tourism initiatives also appeal to Albanians living in Albania, and that decisions to engage in culinary tourism for diaspora members are made as a family, rather than individual context. From these findings, we were able to help RRNO better understand which market segments to target and what culinary tourists are interested in when returning to Albania.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Last modified
  • 03/09/2021
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Subject
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Identifier
  • 4861
  • E-project-121020-171048
Keyword
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Year
  • 2020
Center
Sponsor
UN Sustainable Development Goals
Date created
  • 2020-12-10
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