Redesigning the DoughBoyz WebsitePublic
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DoughBoyz, founded by Justin Amevor, is a mission driven catering company which sought an updated website. Our project involved creating an online narrative as well as applying general, user-focused improvements to the website. To accomplish our goal, we used multiple methods, including focus groups, mind mapping, participant observation of website platforms, qualitative observations of existing websites, and interviews. Users and marketing experts found that the addition of technical features and a clearer story enhanced the website. The team presented Amevor with a renovated, flexible website model. We recommend that DoughBoyz continue to update its website to reflect the growth of its business.
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