DoughBoyz, founded by Justin Amevor, is a mission driven catering company which sought an updated website. Our project involved creating an online narrative as well as applying general, user-focused improvements to the website. To accomplish our goal, we used multiple methods, including focus groups, mind mapping, participant observation of website platforms, qualitative observations of existing websites, and interviews. Users and marketing experts found that the addition of technical features and a clearer story enhanced the website. The team presented Amevor with a renovated, flexible website model. We recommend that DoughBoyz continue to update its website to reflect the growth of its business.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Kelly, Lia
• Klevanski, Ivan
• Goode, Jessica
• Chen, Zihang

Subject

• Project-Based Learning
• Community
• Computing
• Food

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121521-150045
• 43326

Keyword

• DoughBoyz
• small business
• website development
• food insecurity
• zero hunger
• catering

Advisor

• Dehner, Corey
• Lingo, Elizabeth Long

Year

• 2021

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• Justin Amevor

UN Sustainable Development Goals

• 2 - Zero Hunger
• 16 - Peace, Justice, and Strong Institutions

Date created

• 2021-12-15

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved