The marketing strategy for the mobile games published by MassDiGI, through their internship programs. This includes paid ad campaigns, social media marketing, ad creation, and PAX East. I identified ways to expand the budget to gather users from around the world for the developers to gather data from to improve upon the games, along with getting MassDiGI into the indie developer community on social media.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Rifenburgh, Katrina

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042822-165534
• 65996

Advisor

• deWinter, Jennifer
• Sharma, Monty

Year

• 2022

Date created

• 2022-04-28

Resource type

• Major Qualifying Project

Major

• Interactive Media & Game Development

Rights statement

• In Copyright