Founded in 2015, Purpose Driven Performance (PDP) is a basketball skill development business started by trainer Brandon Ball. Brandon is a well-known and well-respected trainer in the Boston area, having developed and mentored several NBA, professional and division one players, including Terrence Clarke (Kentucky), Bensley Joseph (University of Miami), and Akeem Williams (UMass Lowell). While Brandon continues to sharpen his skill set as a trainer and life mentor, PDP has not yet fully translated his unique talent into business success. In this Interdisciplinary Qualifying Project, "Hoops for Hope", the team aims to use well-documented research, professional insight, and problem solving to provide business solutions that will help grow PDP to its full business potential.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Sseruwagi, Benjamin
• Zhou, Austin

Subject

• Project-Based Learning
• Learning
• Industry
• Health
• Culture
• Computing
• Community
• Well-Being
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050322-141652
• 67746

Keyword

• Process Improvement
• Basketball
• Business Analysis
• Skill Development
• Brandon Ball
• Non-profit, LLC, Sole Proprietorship

Advisor

• Sarnie, Robert
• Gonsalves, Edward Martins
• Ryan, Jim

Year

• 2022

Sponsor

• Purpose Driven Performance

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 4 - Quality Education
• 9 - Industry, Innovation and Infrastructure

Date created

• 2022-05-03

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright