Social Media Outreach for the Prague Zoo

Norton, Maeve; Kaur, Navpreet; Hayden, Benjamin; Jacob, Ashley

Student Work

Social Media Outreach for the Prague Zoo

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Zoo Praha, located in the Czech Republic, is one of the leading international zoos in the field of conservation and education. We are working with Zoo Praha to support their efforts in portraying their narrative on social media. Our project goal is to develop a social media outreach plan that increases public engagement to highlight Zoo Praha’s mission of conservation and education. We achieved this through field observations of the educational signs throughout Zoo Praha, social media analysis of Zoo Praha and comparable zoos, interviewing other zoo experts, and surveying visitors. This research informed the final deliverable, a two-week social media outreach plan for Zoo Praha’s Instagram and YouTube platforms that can serve as a guide for an ongoing social media campaign. The outreach plan uses best practices to create entertaining and engaging content that incorporates educational content about Zoo Praha’s conservation efforts.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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