Student Work
Workflow analysis and CRM assessment
PúblicoThis report, prepared for Morgan Stanley Dean Witter (MSDW) in New York as part of our Major Qualifying Project (MQP), contains a description of a two-month study plus one term of preparation in analyzing the workflow of the Client Service Department and an initial needs assessment of a Customer Relationship Management (CRM) implementation. Through our work observing the client representatives activities, interviewing employees and professors, researching up-to-date information in the customer service area, and contacting different CRM vendors, the team developed an array of observations and formulated different recommendations for improving their processes.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- 00D262M
- Advisor
- Year
- 2000
- Center
- Sponsor
- Date created
- 2000-01-01
- Resource type
- Major
- Rights statement
Relações
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Itens
Permanent link to this page: https://digital.wpi.edu/show/zp38wg802