Entrepreneurial Analysis of Novel Shoe Product
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open in viewerSports Engineering, Inc. (SEI) has been developing technologies focused on preventing and reducing the severity of lower body sports injuries, specifically related to Anterior Cruciate Ligament (ACL) tears. The primary focus of this report is to analyze the project from an entrepreneurial perspective, analyzing the viability of the product in the marketplace through analysis of current products on the market, costs if development and production, distribution methods, product launch strategies, and marketing strategies, and the product’s life cycle (PLC). Each of these elements are analyzed to provide recommendations for a product launch strategy for SEI as the company prepares to bring their technologies to the marketplace.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- 121727
- E-project-042524-133242
- Palavra-chave
- Advisor
- Year
- 2024
- UN Sustainable Development Goals
- Date created
- 2024-04-25
- Resource type
- Source
- E-project-042524-133242
- Rights statement
Relações
- Em Collection:
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Miniatura | Título | Acesso | Embargo Release Date | Ações |
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Entrepreneurial_Analysis_of_Novel_Shoe_Product.pdf | Público | Baixar |
Permanent link to this page: https://digital.wpi.edu/show/zs25xd865