Hello.

Thank you for taking part in my experiment! It's very quick. Here are the basic instructions:

Part 1

When you start the experiment, you will be brought to a simple website. Take a moment to look it over and get a feel for it. Be sure to do these things:

1. Visit the site and read the front page
2. Look at the inventory and add items to your cart
3. When you are done, go to your cart and checkout (this is NOT a real checkout, you are not actually buying anything)

Part 2

Take a brief survey and submit it. That's it!

Thank you to all who participated! The experiment is now closed. You can view the three sites that were developed:

Gender neutral site Male biased site Female biased site